Journe Australia specialists in custom-made luxury swimwear designed and made in Australia. Their swimwear is made with luxury Italian fabric woven from ECONYL® a 100% regenerated nylon fibre from fishnets and discarded plastic.
In the spirit of the three entrepreneurial women who started the company, Journe donates 5% of the retail price of every suit sold to Opportunity International Australia who provide small business loans, savings, insurance, and training for entrepreneurs in impoverished countries. 95% of their loans go to women.
I was tasked with creating a logo for Journe that would reflect the luxurious, elegant style of the swimwear.
@journeaustralia
The Journe Australia Swimwear logo was designed to emulate the elegant swimwear brand. The typeface was completely created by Bec Asmar. the affects on top of the N were designed to symbolize a bikini.